Kleeneze was established in Bristol in 1923 by Harry Crook where he utilised his acquired brush making knowledge to manufacture twisted-in wire brushes by hand. After only a few months, due to the huge demand for these finely crafted brushes, Kleeneze was able to buy a twisting machine and by 1928, just five years after its inception, Kleeneze was able to proudly boast 200 branches worldwide.

After initially starting business as purely brush makers Kleeneze gradually expanded to include household consumables within its range – beginning with polish. This was a wise move as during this year Kleeneze enjoyed record breaking sales. This continued until the Second World War when production was channeled into a variety of war needs. The very first Kleeneze distributors were known as Boosters as they boosted brush sales.

Kleeneze’s overseas operations proved immensely successful throughout the 1930s, ceasing only when the outbreak of war necessarily restricted business.

Between 1945 – 1960, as Britain was recovering from the economic effects of war, Kleeneze began to expand its range to include Talcum Powder, Oatmeal Bath cubes and Chlorophyll Toothpaste. Kleeneze was no longer simply a brush making company; the business was progressing and expanding. During the 1960s Kleeneze agents, as they were now known, were awarded self-employed status.

Between 1970-1980 Network Marketing, a concept unique in the UK, was introduced and, in an attempt to modernise the Kleeneze image, a move was made to step away from traditional brush and polish selling to aerosol and car care products.

From 1980 onwards the home shopping and direct selling phenomenon took off. Kleeneze was now solely concerned with Network Marketing and the dedication and energy of Kleeneze ‘agents’ built the foundation for today’s Opportunity.

During the 1990s Kleeneze’s successful programme of incentives saw ‘agents’ flocking to the business.

In 1995 Kleeneze re-launched its activities in the Republic of Ireland. Since this time, both Distributor (as agents are now known) numbers and sales figures have grown.

In May 2004, Kleeneze opened its brand new office headquarters and distribution centre in Warmley, Bristol. After 75 years at the old address in Hanham, Bristol, it was time for a move. The new site is spacious and modern and, with its contemporary offices and new technology, allows the business to thrive.

2004 has also seen the expansion of Kleeneze into mainland Europe, starting with the Netherlands.  Distributor numbers in the UK, Ireland and the Netherlands are increasing as the business continues to grow and expand.